With the help of partners, 18 grants were awarded to project participants;
For the development of small and medium-sized businesses in Ukraine, the project has conducted 6 video podcasts on various topics, from strategic planning to the specifics of export activities, among other activities;
On 09/15/2022, a video podcast on "Exports and International Markets" was held.
Expert: Olga Hvozdova is an expert in international trade and export promotion with 10 years of experience in business consulting and advocacy. She is an advisor to the Director of the Office for Entrepreneurship and Export Development, coordinates the work of the Analytics and Strategy Department at the Office. She is a trainer in the development of exports for small and medium-sized businesses, selection and research of foreign markets, and a certified consultant in the field of product requirements for the EU market. Before joining the Office, she worked in a business association and the public sector. She studied international economics at Ukrainian universities and EU economics and business at the College of Europe in Belgium. Moderator of the event: Ph.D. Artem Kornetskyi, Head of the School of ME.
The following topics were raised during the event:
● What is the main mistake of Ukrainian entrepreneurs entering international markets?
Which markets have the greatest potential now: Asia, America, Europe?
● short practical life hacks: what should Ukrainians pay attention to when starting to export?
Does the government have a plan to help small and medium-sized businesses enter international markets?
● the recession will soon begin, what should Ukrainian businesses do now: expand or switch on the saving mode?
The event was accompanied by sign language interpretation and was open to a wide audience. As of 11.10.2022, the video podcast has been viewed by 466 people.
On September 20, 2022, a motivational meeting was held on the topic of Inclusive Entrepreneurship. Guest speaker: Dmytro Shchebetiuk, Ukrainian public figure, founder of the organization "Dostupno.UA", author of the project "Toaster", athlete, blogger, host of the "Inclusion" section of the #@)₴?$0 program from Toronto Television.
The program of the event:
I. Introduction, meeting with the speaker.
II. History and background of the organization, protection of the rights of people with disabilities and people with limited mobility.
III. What is accessibility, inclusion. For whom it is, who are MHN.
IV. Accessibility trend, normalization of disability, motivation for active life. Values.
V. Stories of change, cases from personal experience about changes in people's lives as a result of creating accessibility (both architectural and mental).
VI. The value of accessible business for people.
VII. The most common myths about accessibility in business.
VIII. Basic elements of accessibility in locations. Examples, cases.
IX. Communication and interaction with people with disabilities.
X. Financial and reputational benefits for business.
XI. Answers to questions.
On 12.10.2022, a video podcast was held on the topic "Building a brand presence in an unfamiliar market: positioning through engagement and resonant content".
Speaker: Oleksandra Allison-Sizova, founder, director of enable.growth agency (UK), ex-Google, London Business School, Microsoft, Cisco. Oleksandra has been creating educational marketing programs for business leaders of the world's leading companies for over 15 years, and also provides consultations for Ukrainian businesses on how to effectively build a marketing function in the company. Born in Kyiv, Oleksandra was educated in the US, Europe and the UK and has been living in London since 2015.
The issues discussed during the event were:
Where to look for new strategies and tactics to optimize customer experience through omnichannel marketing?
What is data marketing and how can even small businesses use it?
why is the social component of brands so important and what will happen to this trend?
how to create resonating content?
how to integrate top marketing trends for sustainable business growth?
The event was accompanied by sign language interpretation and was open to a wide audience. As of 10.11.2022, the video podcast has been viewed by 329 people.
On 26.10.2022, a video podcast on "How to build a business on creativity" was held.
Guest: Sasha Fidkevych, entrepreneur, managing partner of Yevhen Klopotenko's projects.
For more than 6 years of project management, Sasha has managed to build a successful and systematic business with more than ten different areas united under the Yevhen Klopotenko brand. Today, the project has a unique business model for Ukraine and operates as a closed-end marketing agency.
Currently, under Sasha's leadership, the project employs more than 25 people - teams of food producers and social media specialists, copywriters, video and photo production, project managers, analysts, PR, and the customer service department. As a director, Sasha forms the business model of the project, deals with finances, is responsible for achieving annual and quarterly strategic goals, develops the organizational structure, forms the team and corporate culture.
Moderator: Ph.D. Artem Kornetskyi, Head of School of ME
The following issues were discussed in the issue:
creativity and systematicity: how to combine these mutually exclusive components?
You have created a unique business product for the Ukrainian market: a closed-end marketing agency. How does it work? Are there any analogues in the world?
Where to look for funding and how to turn creativity into commerce?
What are the subtleties of working with creative people?
How to create an influencer with a minimum advertising contract worth UAH 1 million from a business and management perspective?
The event was accompanied by sign language interpretation and was open to a wide audience. As of 10.11.2022, the video podcast has been viewed by 293 people.
Improved GRSI policies of the School of ME organization in accordance with IREX standards for implementation in project activities and, in general, in the organization's activities.
On 07.12.2022, a video podcast on "Creative Problem Solving" was held.
Speaker: Oksana Sedashova, PhD, Associate Professor at KROK Business School, International Ambassador for Creativity in Ukraine. Oksana unlocks the creative potential of people from all over the world, works with national and international companies, trains teams from governments of Ukraine and other countries, modernizes brands, and helps entrepreneurs start businesses.
Issues discussed during the event:
How to respond to problems?
How does the creative brain work when looking for ideas to solve problems?
How can constraints stimulate creativity?
Basic principles of creativity
Tools for finding ideas and solving problems: CPS (Creative Problem Solving) Method of Forced Constraints)
Training creativity, blocking stereotypes, finding opportunities, solving problems
The event was open to a wide audience. As of 12.12.2022, the video podcast has been viewed by 90 people. It was planned to accompany the broadcast with sign language interpretation, but due to technical problems (an emergency power outage at the interpreter's place), the broadcast was held without sign language interpretation. However, after the video was completed, the recording was sent to the interpreter for translation. A version of the video with sign language accompaniment is currently being edited and will be posted on Spotify and YouTube.
For a larger-scale information impact, the School of ME team prepared a collection of video podcasts conducted during all previous stages of the project and posted them on 2 platforms for access by a wide audience:
Spotify https://cutt.ly/2MqjcYi
YouTube:
https://cutt.ly/CMqpfC6
On 12/20/2022, a video podcast on the topic "Biology of Stress Resistance" was held.
Speaker: Petro Chernomorets, PhD in Biology, lecturer at Kyiv-Mohyla Business School. Co-author of the democratic school "Future".
Issues discussed during the event:
Is it possible to learn stress resistance?
A biologically based way to reduce stress levels
Meditation to reduce stress: yes or no? What does science say?
Hormones and stress: how to manage the situation
Checklist. What you should pay attention to when taking care of yourself.
The event was open to a wide audience. As of January 10, 2023, 262 people have watched the video podcast.
On 26.01.2023, a video podcast was held with the participation of one of the finalist companies of the project on the topic of IT education.
Speakers: founders of the IT Banda online school, participants of the 18:35 program.
Issues discussed during the event:
What can you learn in IT in 3 months?
What income can IT graduates expect?
How has the IT industry changed in the world and in Ukraine recently?
What does a business get from participating in acceleration or training projects?
How to turn your business into a social business?
The event was held for a wide audience, with sign language support. As of 02/13/2023, the video podcast has been viewed by 168 people.
On February 06, 2023, a video podcast was held on the topic "About the craft business".
Speakers: founders of the Agroelf craft bread workshop (Cherkasy).
Issues discussed during the event:
How profitable is the craft business in Ukraine in 2023?
What kind of team is needed for a successful craft business?
What are the biggest challenges for craft producers in Ukraine today?
How has participation in the 18:35 project affected your business?
The event was open to a wide audience. As of 02/13/2023, 125 people have watched the video podcast.
A Glossary of Inclusiveness for Business has been developed, which will be further supplemented with new terms, if necessary, based on the experience of the project team and involved experts.
A survey was conducted on the awareness of GRSI issues among the project teams, according to the form developed by the expert.
Ongoing interaction with the selected service provider to prepare recommendations for increasing the level of accessibility for target audiences from vulnerable groups for the enterprises participating in the program (Dostupno.UA), culminating in the preparation of relevant Recommendations, which were finalized and finalized by the team and partners.